What is CRM?
CRM stands for Customer Relationship Management, in other words: the management of your relationship database.
This also makes CRM a company strategy. When you apply this strategy, you make people the focal point of your operations, and not your products or services. Although the English abbreviation suggests otherwise (customer/client), CRM can be used for the management of any type of relationship. For example, for the centralisation of the available data on your suppliers, sponsors, members, patients, or students. Customer Relationship Management offers endless possibilities.